Urbeats vs. Powerbeats headphones

I’m not a music enthusiast at all. Beats headphones sound great to me! I like the sound quality, bu then again I’m not quite sure what all the fuss is about regarding these headphones. I know the reviews are mediocre and only average 3-4 stars on Amazon. So why do the Beats headphones suck in my opinion? I went down to my local Best...